Rising Above The Goop!
We live in a world with information at our fingertips. When we want information, we want it now. When looking for health information we often turn to the internet before seeking out professional advice. So we need to be where the public is looking. If we are not there, they will find the self-styled health gurus instead of qualified nutritional professionals. In November last year, I was invited to attend a breakfast meeting by PR Company Porter Novelli, looking at effective ways of harnessing social media. As qualified nutritional professionals, we often get lost in the noise of big...
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