We live in a world with information at our fingertips. When we want information, we want it now.
When looking for health information we often turn to the internet before seeking out professional advice. So we need to be where the public is looking. If we are not there, they will find the self-styled health gurus instead of qualified nutritional professionals.
In November last year, I was invited to attend a breakfast meeting by PR Company Porter Novelli, looking at effective ways of harnessing social media. As qualified nutritional professionals, we often get lost in the noise of big health influences with little or no health qualifications. The meeting had 2 social media stars who discussed how they managed to successfully build their brands on social media.
The first was Dr Megan Rossi (The Gut Health Doctor) who is a research dietitian at Kings College London and works in private practice. Over the past 12 months, she has managed to accrue 52,000 followers on Instagram with her amazing photos and her excellent way of engaging the public with the latest research about food and health. The second was a food blogger, Annabelle Randles, who runs the blog ‘The Flexitarian’. Annabelle does not have any formal nutritional qualifications but is passionate about sustainability and the environment. Annabelle has a good following on social media and works a lot with brands on her blog.