This post is a basic step by step guide about what you should think about before setting up a blog and and how to write a dietitian blog. This is based on my 5 years learning and experience while creating and blogging on Dietitian’s life and I hope it is useful for you. Louise x
Why should you write a dietitian blog?
As a dietitian, why should you be on social media or write a dietetic blog? The internet is awash with wellness and health bloggers who base their advice on personal experience rather than science. The advice portrayed could lead to nutritional deficiencies and potential health problems in the future. Encouraging people to cut whole food groups out of their diets for ‘health’ is not right for everyone. Cutting out grains could lead to a decrease in fibre which is not good for gut health. Cutting out dairy foods can lead to a decrease in high calcium sources in the diet which could impact bone health and cutting out meat for some could decrease iron intake leading to anaemia. People who need to cut foods out of their diets for medical reasons or intolerance should seek professional help to ensure nutritional requirements are still met via other foods.
The public are easily confused with ever changing nutritional headlines, especially when the media are always sensationalising them! Dietitians have the skills to make sense of these stories and translate nutritional science into health messages for the public.
How can we stand out from the crowd of wellness bloggers with minimal nutritional qualifications? Most of the big name health and wellness bloggers do not have nutritional qualifications, but have great social media skills and stories which have made them very popular. In the UK even the top social media dietitians have no where near the same amount of followers as the big health bloggers! Most dietitians blog along side their day jobs and can’t put 100% into their blogs, unlike some big name health bloggers. One of the ways we can help promote good nutritional messages to the public is having more dietitians and registered nutritionists on social media and helping each other by sharing each others content.
How to create a Dietitian blog?
First of all you need to think about a few questions before you start.
- Who is the blog for?
- Are you going to have a niche?
- Are there any other blogs out there like this?
- Have you got the time to dedicate to it every week?
- Has your current employer got a social media policy that you have to follow, have you read the social media policy of your employment association (BDA / HCPC)?
- Have you read the Advertising Standards Agency (ASA) guidance on influences and advertising?
Once you have those questions sorted, then you can think about how to write a dietitian blog practically! As a dietitian I didn’t know the first thing about starting a blog, this wasn’t included in my training! Either find a friend or family member that can give you some advice or read up on the internet – a quick search will reveal lots of blog posts to help you. Find some Facebook groups to join and follow other dietitian bloggers to see what they get up to and reach out for help you need it.
Here are the basics:
1. Choose a blogging platform:
If starting out and testing the water, then you don’t want to commit money to a blogging platform. There are 2 good free platforms; WordPress.com and Blogger.com. You will get to choose a theme and a name (but this will include yourname.wordpress or yourname.blogspot in the title). Other big platforms to look at include Squarespace and Wix.
2. Hosted or self hosted?
A hosted site is often free and good for starting out (Wordress.com or Blogger.com), but includes the title of the hosting site in your domain name (as above). If going hosted you don’t own your blog and it could be potentially taken down if the host was not happy with the content. Hosted sites often only have a limited amount of bandwidth and memory. If going self hosted you will have to pay a monthly or annual fee to a hosting site (essentially renting out digital space). When you go self hosted you own your own blog, have full control, can have unlimited bandwidth and your own domain name.
3. Domain name
This is the URL of your website. If going self hosted you need to buy one. They can be bought annually or for 2-5 years. I own www.dietitianslife.com and www.dietitianlife.com. You can buy these through your hosting company or search the internet for a domaine selling service.
4. What do you need on a blog?
Home / blog page:
A home page is where readers will be first directed to so it needs to make a good first impression. It should set up the scene of your blog, introduce yourself and have your latest content on it. It may also have menus or categories to navigate round your site and any social media links.
It is best practice to have an about page. It should tell the reader about your blog and include your author biographies. You need to show off your qualifications and experience as well as being transparent so that your name can be found on the HCPC register.You could add a little story of why you started the blog, people like a personal touch!
It is important to have a disclaimer page on your blog. You need to state your site is not a substitute for tailored advice from a dietitian or health professional. State who you are registered with (HCPC, BDA) and that you are adhering to their guidelines as a dietitian. Be transparent around any sponsorship, product reviews or adverts on your site. RDs4Disclosure is a useful site for more information on what to have in your disclaimer section. You can sign up to make a pledge to say you blog with honesty and integrity and then display their badge on your site. You also need to read up on the GDPR rules and ensure you are complying with them on your blog. If you are collecting any type of personal information (emails for an email list) you must declare what you are doing with it and how you are storing the information. Personal information includes collecting analytic data (such as having google analytics set up on your page) and you need to have a cookie notice pop up on your site to say cookies may be placed (for example from google analytics).
Photos and graphics:
You can make your site look professional and eye catching with great photos and graphics. These can be used on social media channels as well. There are a few sites and apps that I enjoy using; Canva and Picmonkey and apps for phones / tablets; Over and A Beautiful Mess. When adding graphics and photos to your blog make sure the size is not too big, try and find out the optimal size for your theme. You must also fill out the Alt tab when adding to the post to help with search engine optimisation (SEO). You fill out the alt tab with a description on the photo in case the photo can not be displayed. This helps visually impaired people and helps the search engines understand what is on the photo.
How to get people to read your dietitian blog?
There is no point writing a blog if no one knows it is there or can not find it! There are two main ways to get traffic to your blog.
The first is optimising your site and blog posts so that the search engines can find them when people are searching for queries. This is called search engine optimisation or SEO for short. The better the SEO, then the more direct traffic you will get to your site from search engines. There are a few key things you should do. These includes searching for and including high volume keywords in your posts and ensuring your posts are a source of high quality information. If you are keen to get direct traffic then I would highly recommend that you read up more on SEO. You can get more tips from groups such as The Unconventional RD on Facebook.
Social media is a great way to advertise your posts. Choose one or two social media channels and work on building up your followers. When looking at my statistics for my site, the highest percentage of readers are obtained via Facebook, followed by twitter and then Instagram. To help you along, look out for sharing groups or start one of your own. This was you can help and support each other.
It can be quite daunting running a facebook fan page and always looking for content to share, so my top tip is to follow lots of other dietitians and nutrition sites on facebook and twitter to look for current stories they have found to share. Always give them a like / comment to say thanks! Schedule your posts up to save time either within Facebook, Tweedeck for twitter or a multi scheduler.
Why should you blog?
First of all blogging can help share evidence based nutritional messages to the public. On a personal level, for myself as a dietitian working in a very specialist field, writing a blog helps me to stay abreast of current nutritional topics. In turn I can apply this back to my specialist field. I find it rewarding to see how a post I write develops and turns out and then watching how many times it is read or shared on social media. It is great to meet and networking with other like minded dietitians too.
Any drawbacks to blogging?
You can put too much pressure on your self to create posts or social media content. You can spend a lot of time and effort and not get back much financial reward. Know your limits, if you work and have a busy social life and (or!) family then it will be unrealistic to blog every day. I can only fit 1-2 blog posts in a month and then rest of the time is spent on little snippets of social media. This helps to build my followers so when I do publish a post I have the followers to see and read it! Having a co blogger works well as the pressure is not just on one person to create the content. Why not find a partner or a little group to set up a blog together. It is also good to get your co partner or little group to proof read your posts, get feedback and learn from each other.
It can also be disheartening when you are challenged on your views on social media, but take time to respond with an appropriate answer and always be polite and remember your code of conduct! Remember as a dietitian you are not a jack of all nutrition trades, know your limits and refer on to a dietitian who specialises in that field. Include a social media policy in your disclaimer section that sets out how you will respond on social media.
So what is stopping you…? Be social, fly the flag for dietitians. Start small (twitter, instagram), build up to facebook or youtube and, if you can, set up your own dietitian blog!
I hope you have found this post useful, please do share on social media 🙂